How woke marketing lets fast fashion brands get away with environmental and labor abuses
How woke marketing lets fast fashion brands get away with environmental and labor abuses- Despite growing awareness of the environmental and social consequences of fast fashion, the overproduction and overconsumption of clothes continues. To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and the environment.
Source: phys.org
