Shop smarter not harder How gentle messaging can help the planet more than tough talk

Shop smarter not harder How gentle messaging can help the planet more than tough talk- Fast fashion is booming, but so is its environmental toll. With up to 10% of global carbon emissions linked to the industry, the over-consumption of cheap clothing has made sustainability campaigns more vital than ever. Yet, even as awareness of fast fashion’s environmental harm grows, many consumers remain resistant to changing their shopping habits.

Source: phys.org

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